Lead Generation:
Fuel your sales pipeline with high-quality leads. Our lead generation strategies are designed to identify, nurture, and convert prospects into valuable customers, driving sustainable business growth.
In essence, B2B lead generation is the process of establishing connections with potential business-to-business (B2B) customers. It involves identifying and reaching out to other companies that may have an interest in becoming clients of your business. These generated leads are subsequently pursued through targeted efforts by either the marketing or sales team.
Marketing Qualified Leads (MQLs) represent leads that are typically in the early stages of the purchasing journey and are primarily handled by the marketing team. Their follow-up involves activities such as receiving newsletters, as well as invitations to events or webinars.
On the other hand, Sales Qualified Leads (SQLs) denote leads that have progressed further along the purchasing process. When these leads are identified, the focus shifts to sales, with the primary objective being to secure appointments that ideally culminate in a direct sale.
Hes has a lot of experience in this field and there is a lot work to do to get this in the right way. To many times there is something missing or the approach isn't right and money to spend without any results. For this Hes Consultancy International has worked out a high level checklist & work approach what helps organizations to get the maximal outcome.