How HCI works
HCI runs your European go-to-market for two years — not as an agency that sends decks, but as the person who makes the calls, sits in the meetings and closes alongside you. Every deliverable is documented and transferable from day one. After that you continue on your own.
The route
Each phase ends in something you keep: a written document, a qualified list, a mapped account or a signed contract. Nothing stays in a consultant's head.
Thirty minutes. What you sell, to whom, and why Europe now. HCI gives an honest read on whether a route exists — and if it does not, you hear that here rather than three months and a retainer later.
Ends in
The real analysis, and the decision point. Product-market fit tested against European buying norms, the regulatory layer that applies to your sector — NIS2, DORA, NEN 7510, BIO or the AI Act — where the HCI network actually reaches, and a realistic route to first revenue. If the conclusion is that Europe is not the right move yet, the report says so. Every claim has a source; what is missing is named, not guessed.
Ends in
Positioning rewritten to European buying norms. Target accounts named and prioritised. The buying committee mapped per account — procurement, CISO, business owner — with an owner per role. The DealFlow CRM, the Campaign Builder and the DT Agent for LinkedIn are the instruments. This groundwork is what makes the calls in phase four short, and the documents are yours from day one.
Ends in
HCI runs the go-to-market and stays in the deal — the calls, the meetings, the objections, the close. HCI is not a reseller and is not party to any contract with your customer. You sign; you own the relationship. What is built during execution — account plans, objection libraries, pipeline records — transfers to you.
Ends in
The term
A European enterprise sales cycle takes longer than a quarter. Two years is what it takes to build a qualified pipeline and close deals from it. The twelve-month tail exists because deals that started during the engagement should not fall outside the arrangement simply because they signed after month twenty-four. HCI's fee on those deals is settled during the tail, then the engagement ends cleanly.
HCI runs your European go-to-market. A monthly fee applies according to the model you choose; a success fee applies on closed deals. Three engagement models are available — see the calculator for the breakdown.
No monthly fee. Deals already in the pipeline or forecast that close in this window still carry a success fee. Existing arrangements are settled; nothing is left open-ended.
The engagement ends. You continue with the positioning, the account plans, the pipeline and the relationships that were built. Extension is possible, but only if you want it — there is no lock-in beyond what was agreed.
Be clear about it
The second column is not a disclaimer. It is what makes the arrangement honest, and honest arrangements hold.
Or start with the EU Readiness Scan and find out whether Europe is a realistic route before committing to anything further.