Has a product, needs a market
Proven at home, unknown here. No channel, no relationships, no idea which regulation applies. HCI builds the route and stays in the deal for two years.
For partners
You have the customers. Bring them something new.
Vendors come to HCI to enter Europe. You already sit at the table with the organisations they want to reach. As an HCI partner you get access to those vendors before they are on the open market — assessed, positioned for this market, and with the campaign material ready to run under your own name.
The fit
You are not the vendor
The two routes use the same machinery and the same tools. The question behind them is the opposite.
Has a market, wants portfolio
You know your customers and what keeps them awake. What is missing is something to bring them that they cannot get from the same three suppliers as everyone else.
The path
Convince, Onboard, Certify
Three phases that take a partner from interested to demonstrably capable, plus the instruments to open the conversation with your own customers. All of it under your own name.
Convince
A playbook for your sectors and your roles. Not a product deck, but the argument that works with a CFO, a CISO or a works council — with the sector figures and the regulation that applies to them.
You get
- Sector playbooks
- Compliance scan per sector
Onboard
NDA, partner model, tier and agreement. Largely self-service, so starting with a new vendor takes days, not weeks.
You get
- Partner agreement via ContractBuilder
- Tier and terms clear up front
Certify
Demonstrably capable of positioning and selling the vendor. Campaign material generated for your name, ready to run.
You get
- Landing pages under your name
- Co-sell support in the deal
Be clear about it
What the partnership is, and is not
What the partnership is
- Early access to assessed vendors
- Campaign material under your own name
- Co-sell support, in the deal
- Sector playbooks and compliance scans
What it is not
- Distribution or reselling in the classic sense
- An exclusivity lock on your customers
- A lead list you buy by the piece
- An obligation to take every vendor
Bring your customers something new
A short conversation is enough to see whether the fit is there.